Free Inquiry – Fashion Tech
This week, I decided to investigate some tech tools that may be supportive for the fashion world. I wanted to make sure what I found is easily accessible, as it makes the tool more desirable to use in everyday life. Here is what I found, and my thoughts and ideas behind these tools:
Okay, it’s a classic, I know. But for social media-esque apps, Pinterest is where it’s at. Today, short form content found on TikTok and Instagram dominates our feeds, and the fashion content found on these apps can feel focused on fast-fashion and micro trends. That being said, it’s so easy to get hooked to this type of content, and I find myself drawn in, too. Inevitably, though, after watching this content, we may begin to feel inclined to purchase into these trends, as we are constantly seeing them in the short form media we are watching, and this can lead to a disconnect from individuality and true taste in fashion. Pinterest is a bit different though, as it almost feels like you are scrolling through a magazine, and you’re able to pick and choose what you like and compile it onto a Pinterest board (a collection of images) to spark inspiration. It is necessary, however, to remember that Pinterest still runs on analytics – as you pin things to your board, it will continue to show you similar pins in your feed as you refreash. While it is still possible to fall for trends on this app, I find it does continue to spark individuality and creativity as you make the effort to tailor pins to your specific board.
I enjoy using Pinterest to find inspiration in my fashion, and then when I go thrifting I can try to look for items that are inspired by what I have pinned on my board. I know that some people make boards for specific outfits or aesthetics, too. Pinterest can be used for more than just clothes inspiration, too, and I find myself pinning inspiration for hairstyles, makeup, home decor, etc.
See the video below as I scroll through a board I created for spring fashion inspiration on my Pinterest!
Closet Organization Apps
I was surprised to find that there are a number of closet organization apps out there. I explored two: Indyx and Whering, with the latter being my favourite. I will focus on Whering for this post, but Indyx has very similar features.
What I really like about Whering are the various features of the app. To begin, you start by uploading photos of your closet. This is the most tedious part of the process, but as you go through your closet it can be a great time to add those items you don’t wear to the donation pile. Whering also has a database of basic items, and clothes uploaded by others, so you can search for your pieces this way, too. Once you have your closet digitized, the fun part comes in. You can create outfits by selecting the style button. You can filter through your closet by season, brand, favourites, and more. There is also a randomization button, where the app sorts through your items and creates a random outfit (not an AI feature, just randomized). You can save looks, and add them to a calendar to plan outfits for your week. You can also create a moodboard, which is kind of like pinterest but you are adding your own photos and clothes. There is also a community feature, where you can check out what other people are styling, and post on it if you want, too.
I think this app is great, and offers some really cool features. It is a great way to be inspired, plan outfits, and be accountable for the clothes in your closet. The process alone of adding the clothes is a great way to be reflective of what you own, and clean out those pieces that you don’t use. This week, I plan on exploring this app more, and hopefully plan out my outfits for the week!